The Very Group deploys UiPath agentic AI to overhaul retail pricing

The collaboration seeks to replace manual oversight with an AI-powered framework capable of executing complex pricing adjustments in real time. For The Very Group, which manages a vast and diverse inventory, the technology serves as a critical lever to balance profit margins against shifting market trends. Catherine Frame, Director of Retail Solutions at UiPath, noted that the integration of explainable AI allows retailers to maintain transparency while scaling their strategic output.

Sam Wright, Chief Customer and Commercial Officer at The Very Group, emphasized that the scale of their operation requires more than basic automation. The system is designed to synthesize internal data with external consumer signals, enabling more precise merchandising decisions. This move marks a significant shift in how the group plans to navigate the competitive retail landscape over the next three years, prioritizing agility and algorithmic precision to stay ahead of fluctuating demand.