Domino’s Hires PepsiCo Veteran for Data and AI Strategy Lead

Krouse joins the company with a mandate to refine customer-centric growth through data-backed insights. Her background spans commercial strategy, consumer behavior, and high-performance team leadership, all of which Domino’s intends to leverage to maintain its competitive edge in digital retail.

In a statement regarding the transition, Krouse noted that the brand’s commitment to first-party digital capabilities served as the primary draw for her move. She plans to bridge the gap between technical analytics and franchise-level execution, aiming to deliver measurable value across the entire Domino’s system.