Boats Group Expands Industry Relations Team with Two Key Hires

Martin arrives with over twenty years in the marine sector, including senior tenures at the National Marine Manufacturers Association and TRMG. He will spearhead engagement with the manufacturing community, focusing on streamlining the digital boat-buying experience to match modern consumer expectations. Martin argues that a more intuitive, transparent purchase journey is the key to expanding the next generation of boaters.

Olsen joins the team following influential roles at the Marine Retailers Association of the Americas and the NMMA, where she was instrumental in the growth of the Discover Boating campaign. Her mandate centers on fostering dialogue with yacht brokers, dealerships, and trade associations. By prioritizing direct feedback and collaborative programs, Olsen aims to build a more connected ecosystem that provides long-term value to the broader recreational marine market.