Max Alexander Named to 2026 TIME100 Creators List

Alexander, who launched his Couture to the Max label in 2021, has utilized social media to demystify the design process for millions of followers. His content provides a transparent look at sourcing discarded textiles, experimenting with natural dyes, and the technical aspects of draping and sewing. This commitment to circular fashion culminated in his Paris Fashion Week debut this past March, where he showcased a collection composed of approximately 90 percent repurposed materials.

Beyond his digital presence, Alexander’s work has garnered attention from major outlets including Vogue, Reuters, and The New York Times. His journey as a young entrepreneur was further highlighted this June with the premiere of his short documentary, Couture to the Max, at the Tribeca Festival. As he enters the fifth grade this fall, Alexander maintains that his age is not a barrier to professional creative output. The full 2026 TIME100 Creators list will be featured in the July 27 issue of TIME, appearing on newsstands starting July 17.