Factor4 Integrates Gift Card Suite into Priority Commerce MX POS

The partnership connects Factor4’s secure processing technology with the MX POS platform, enabling real-time sales, balance tracking, and redemptions across both brick-and-mortar and online channels. By embedding these capabilities directly into the merchant’s daily workflow, the collaboration targets reduced administrative friction and enhanced revenue generation.

Factor4 CEO Dan Battista noted that the move is designed to scale engagement tools for a broader merchant base. Jacob Hui, Product Manager for MX POS, described the update as a strategic enhancement to the system’s utility, providing users with a comprehensive toolset without requiring external software management. The integration supports both physical and digital cards, focusing on reliable processing and simplified implementation for businesses currently utilizing the Priority Commerce infrastructure.