Beetles Gel Polish Debuts First Pantone Collaboration in Las Vegas

The six-shade Nail Glow collection prioritizes a gentler application process, featuring a formula free from HEMA, TPO, and TMPTA. The brand highlights Medative State—a soft pale blue—as the collection’s hero shade, designed to evoke tranquility and emotional renewal. According to a company spokesperson, the collaboration reflects an intent to move beyond trends, positioning nail care as a ritual for confidence and calm rather than mere aesthetic expression.

Beyond the limited-edition collaboration, the company is demonstrating its expanded infrastructure through the Stay Shining and Beetles PRO systems. While Stay Shining targets the retail market with accessible, salon-quality tools for home users, the Beetles PRO line focuses on the specific requirements of professional nail artists. These systems, now available for preview in Las Vegas through July 15, underscore the brand's objective to bridge the gap between DIY consumers and salon environments. Pre-orders for the Nail Glow line launched simultaneously on the company’s website.