MikeWorldWide Taps Weber Shandwick Alum for New Intelligence Role

The appointment marks a homecoming for Sorrentino, who began his career as an intern at the agency. Now, he steps into a newly created position designed to bridge the gap between raw data and actionable business decisions. His mandate centers on equipping internal teams with the analytical tools necessary to provide faster, more precise counsel in an increasingly volatile media landscape.

Michael Kempner, CEO and founder of MWW, emphasized that the firm’s clients are currently navigating a surplus of information but a deficit of certainty. By prioritizing intelligence over sheer data volume, the agency aims to sharpen its creative and strategic output. Sorrentino echoed this sentiment, noting that the ability to synthesize data through AI is no longer a peripheral advantage but the defining factor in modern communications. This strategic hire follows a series of high-level acquisitions by MWW, including talent from Edelman, Golin, and FleishmanHillard, as the agency continues to aggressively expand its technological and leadership infrastructure.