Founder Phi Long Bui describes the system as an AI-manager that handles cashier duties, loss prevention, and marketing simultaneously. By utilizing smart tags, the unit tracks products in real-time and alerts human assistants only when restocking is required. The entire structure is legally classified as a vending machine, which bypasses lengthy construction permits and allows for deployment on any plot the size of two parking spaces.
Built with GDPR compliance, the technology avoids storing individual identities. SmartNovo plans to scale this model across Poland and Central and Eastern Europe, with a waitlist of brands already seeking to deploy their own units. The company emphasizes that the mobility of the container allows operators to move stores to high-traffic areas or new regions in under 60 minutes, ensuring the retail footprint remains agile in a changing market.


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