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Khloé Kardashian Pivots From Popcorn to Protein-Packed Chips

Khloé Kardashian Pivots From Popcorn to Protein-Packed Chips

Following the retail success of her protein-infused popcorn brand, Khloud, reality star Khloé Kardashian is expanding her snack empire with a new line of protein-forward chips. While the product promises a nutritional boost, it challenges consumers to weigh the benefits of added protein against a higher calorie and sodium count.

The new chips mark a distinct shift from the brand’s previous offerings. Unlike the popcorn, which relies on a whey protein powder coating that drew mixed reviews for its texture, these chips integrate pea protein directly into the corn base. The ingredient list includes avocado oil, corn, and a blend of spices, positioning the product as a gluten-free, non-GMO, and kosher alternative to traditional snacks.

Each 1-ounce serving delivers 7 grams of protein, meaning a full bag contains roughly 31.5 grams. However, the nutritional trade-offs are significant. A single bag totals 765 calories, 50 grams of fat, and over 1,000 mg of sodium. For those tracking macros, the serving size—listed as 4.5 servings per container—often proves optimistic, requiring careful portion control to align with dietary goals.

Beyond the numbers, the chips offer a thin, crisp texture that distinguishes them from standard tortilla brands. Initial impressions of the Buffalo flavor suggest a profile leaning closer to chili-lime than traditional buffalo sauce, likely due to the vinegar solids. With a price point of $6.99 per bag, the chips are positioned as a premium, health-conscious choice, though they remain a niche option compared to mass-market rivals like Doritos.

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