Tec-Do Becomes Technology Partner for ChatGPT Advertising

The integration enables advertisers to tap into ChatGPT Ads using the Navos platform, which is powered by Tec-Chi, a multimodal AI model specialized in marketing. According to the company, Tec-Chi previously secured the top ranking in the SuperCLUE-Mkt benchmark for its reasoning and copy-generation capabilities. This system automates the entire marketing lifecycle, handling tasks from initial market analysis to conversion optimization.

Early pilot campaigns launched in June have yielded measurable results, with one client reporting a 2.5x increase in return on investment and a significant drop in customer acquisition costs. Li Shuhao, founder and CEO of Tec-Do, noted that the partnership aims to help brands navigate the transition toward AI-native commercial environments. By leveraging autonomous execution, the platform intends to compress marketing cycles from months to hours for its diverse client base, which spanned over 100,000 advertisers in 2025.