Storfund integrates liquidity tools into Castorama France marketplace

This collaboration marks Storfund’s entry into the Kingfisher group ecosystem, which manages over 1,900 stores across seven countries. The move strengthens the fintech firm's foothold in the French market, building on its existing alliances with platforms like Back Market and Mirakl Connect.

Séverine Geoffroy, Directrice Market Place at Castorama, noted that faster capital access remains a primary hurdle for merchants, adding that the integration allows sellers to scale operations with greater confidence. Joep Backx, Sales Director at Storfund, framed the partnership as a necessary evolution in marketplace infrastructure, where liquidity is increasingly viewed as a standard service rather than a peripheral benefit.