Vitaminwater and My Code expand mural series Neighborhue

Building on the initial focus of art restoration, this second season shifts toward the enduring legacy of creative expression. The project utilizes documentary-style video and editorial features to dive into the stories behind specific installations. In Orlando, Don RIMX examines the role of his work El Chamán in maintaining cultural memory, while in Brooklyn, Carlos Mateu highlights El Paso Del Tiempo, a piece developed alongside local residents to mirror the shared spirit of the area.

"The best storytelling doesn't just represent a community, it comes from inside it," said Amani Duncan, CEO of My Code. The campaign, which debuts with the Orlando installment today followed by the Brooklyn feature on July 20, aims to move beyond traditional advertising by embedding the brand within existing cultural narratives. By partnering with Remezcla, the platform distributes these stories through social-first content across TikTok, Instagram Reels, and YouTube, emphasizing the artists' personal connections to the spaces they transform.