Running from July 19 through July 31, 2026, the contest invites followers of the official @Kilwins Instagram account to enter by tagging a friend and using the hashtag #Kilwins_Sweepstakes. The prize, valued at approximately $650, covers the cost of one regular waffle cone per week for 52 weeks. CEO Brian Britton noted that the timing aligns with the peak of summer, encouraging guests to experience the brand's signature in-store craftsmanship, which includes watching team members prepare fresh waffle cones.
Beyond the sweepstakes, the company is highlighting two seasonal offerings: the returning Key Lime Pie ice cream and a new Mango Sorbetto. The latter is being marketed as part of a trendy "swicy" combination, paired with Tajín and chamoy. Founded in 1947, the chain now operates more than 190 locations across the United States. While the contest is open to residents of 48 states and the District of Columbia, California and Hawaii are excluded from participation.





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