Most States Lack Cohesive Strategy to Re-Engage Adult Learners

The Adult Learner Engagement Index, a new assessment framework from the organization, suggests that while states are increasingly viewing adult education as a workforce imperative rather than a niche academic concern, few have successfully moved beyond isolated programs. Dr. Kimberly Walker, Vice President for Government Strategy at ReUp, notes that states failing to build sustained, learner-centered systems risk leaving significant talent gaps unfilled.

Evaluation of state efforts reveals that institutional incentives remain critically underused, with only 19 states providing financial or structural encouragement for colleges to specifically serve adult populations. While many states have improved their data and analytics capabilities, the report warns that data alone cannot drive enrollment without being paired with coordinated outreach and policy reform. High-performing states are those that synchronize institutional incentives with comprehensive marketing and student-centered support.

ReUp Education CEO Terah Crews emphasizes that the workforce pipeline of the future requires reaching students who are already embedded in local economies. The report recommends that state leaders centralize adult learner initiatives under a single coordinating agency to reduce administrative friction. By conducting state-wide inventories of existing programs and aligning postsecondary data with workforce needs, officials can better remove the barriers that currently prevent millions of stopouts from completing their credentials. Since 2023, ReUp has facilitated the return of more than 60,000 learners across 34 states.