Hamptons Luxury Real Estate Aligns With Global Tennis Lifestyle

The alliance shifts the focus of luxury real estate from mere square footage to amenity-driven living. By integrating its local portfolio into the Tennis Homes international network, BARNES Hamptons gains direct access to a specialized audience that prioritizes access to private tennis, padel, and pickleball facilities when selecting their next residence.

Alison Graham, Managing Director of BARNES Hamptons & New York, views the move as a response to evolving buyer priorities, where a home must actively support a client's lifestyle rather than just house it. For Tennis Homes founders Camila and Martin, the court serves as the social anchor of a property, acting as the setting for daily routines and family gatherings that define the Hamptons experience. This strategy mirrors the network’s broader expansion into elite destinations such as Tuscany, Aspen, the South of France, and the Caribbean, moving away from traditional real estate brokerage toward a community-based, lifestyle-focused search model.