Jennifer Dawkins Takes Helm as President of TREW Marketing

Dawkins brings extensive technical expertise to the role, having spent 15 years at National Instruments prior to joining the agency. CEO and Co-Founder Wendy Covey cited Dawkins's analytical approach and deep familiarity with the engineering sector as critical factors for her appointment. Alongside this change, the agency has promoted Erin Moore to Vice President of Account Services and Morgan Norris to Vice President of Marketing, creating a refreshed leadership trio tasked with maintaining the firm's strategy-first focus.

This transition coincides with a significant benchmark for the agency: the tenth anniversary of its State of Marketing to Engineers research series. Developed in partnership with GlobalSpec, the report remains a primary planning tool for industrial marketers targeting complex B2B sectors, including aerospace, cybersecurity, and energy. With these new appointments, the firm aims to solidify its position as it approaches its twentieth year of business, balancing internal operational development with its continued commitment to technical client success.