Yuka Brings Independent Product Scoring to Brazil and Mexico

The expansion brings Yuka's global footprint to 15 countries, providing users with a database of 600,000 products in Brazil and 500,000 in Mexico. The move addresses growing public health concerns in these nations, particularly in Mexico, which implemented some of the world's most stringent front-of-pack warning labels in 2020. In Brazil, researchers at the University of São Paulo report that ultra-processed items now constitute nearly a quarter of the national diet.

Yuka co-founder Julie Chapon describes the expansion as a logical progression for a tool designed to counter global health challenges. The app’s impact is already documented: a U.S. survey showed 94% of users stopped purchasing products flagged with poor ratings, while an IFOP study in France indicated that 78% of food manufacturers now consider Yuka scores during product reformulation. Gabriela Mourad Vicenssuto, a food engineer for the company, notes that by simplifying complex nutritional data, the app grants consumers the autonomy to alter their long-term dietary habits.