Green Builder Media Shifts Industry Focus to Value Per Square Foot

The upcoming October 8–10 event, titled Leading from the Front, moves away from traditional conference formats, favoring closed-door working sessions. Sara Gutterman, CEO of Green Builder Media, argues that the current housing crisis has reached an inflection point where fragmented efforts are no longer sufficient. By gathering senior decision-makers, the initiative aims to build a consensus on high-performance home incentives and sustainability messaging that addresses shifting consumer expectations.

This gathering serves as the primary engine for an ongoing research and market intelligence project. The findings from these discussions will culminate at the Value Per Square Foot Summit in Las Vegas on February 1, 2027, held just before the NAHB International Builders' Show. With participation strictly limited to senior executives capable of driving systemic change, the company is curating a cohort focused on actionable outcomes rather than theoretical debate.