The Margaritos Flavor Pack, retailing at $24.99, leans into the brands' common history. Both companies were founded in 1950, and their names reflect their origins: Hornitos, meaning "little ovens," and Jarritos, meaning "little jugs." By aligning their respective portfolios, the partnership targets consumers looking for an uncomplicated, fruit-forward cocktail experience.
Rashmi Raine, vice president of Tequila at Suntory Global Spirits, noted that the project is designed to make premium tequila more approachable. The combination of agave-based spirit and Jarritos soda is intended to serve as a versatile option for backyard cookouts and neighborhood fiestas. Interested buyers can locate the variety packs through DoorDash, which tracks participating retailers in local markets.
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