Full Circle Lithium Targets Anglers with Bassmaster Sponsorship

The Toronto-based manufacturer is pivoting toward the recreational marine market, where the shift to lithium-powered trolling motors and propulsion systems has created a new demand for specialized safety equipment. By integrating its FCL-X fire-extinguishing agent into the tournament’s broadcast, the company hopes to capture the attention of a demographic that relies heavily on battery-powered gear.

CEO Carlos Vicens frames the move as a strategic entry into the broader outdoor economy, a sector contributing over US$1.2 trillion to the U.S. GDP. For Full Circle Lithium, the tournament serves as a testing ground to demonstrate how its non-hazardous, water-based technology can mitigate fire risks in marine environments. Chad Carver, Vice President of Sales and Operations, noted that bass anglers represent an early-adopter base, making the community a primary target for the company’s commercial growth strategy.