Holdcraft joins the Warsaw-based company following leadership roles at DR SMILE and Expondo, where he specialized in international market development and digital-first platform growth. His arrival marks a transition for Displate as it pivots from a European-centric model to a more robust global operation. Central to this strategy is the imminent launch of a dedicated manufacturing facility in Louisville, Kentucky, designed to bypass current logistics hurdles and shorten delivery timelines for U.S. customers.
Beyond domestic operations, Holdcraft will oversee a broadening of the company’s intellectual property portfolio. The roadmap includes deepening ties with existing partners like Marvel, Star Wars, and Netflix, while advancing a new collaboration with the NBA. By prioritizing an omnichannel strategy and expanding into mass retail channels like Amazon, Holdcraft intends to transition the brand into a global powerhouse for collectible art. The company currently connects over 55,000 independent artists with a fan base that has purchased more than 13 million metal posters worldwide.
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