The campaign, which originally debuted in 2024, aims to emphasize the credit union’s role in providing personalized financial guidance and innovative products. By leveraging Piazza’s status as a New York sports icon, the organization is seeking to reinforce its message of long-term financial stability and strategic decision-making for families and individuals alike.
Brad Calhoun, President and CEO of the Hauppauge-based credit union, noted that the expansion is intended to support members through various life milestones. With $10 billion in assets, the institution is positioning its latest creative efforts to highlight the accessibility of its services as it grows beyond its traditional roots. Piazza, reflecting on his involvement, stated he is proud to support the effort to encourage proactive financial planning.
Comments (0)
No comments yet. Be the first!