The expansion centers on Equip Academy, a comprehensive training package offering access to dozens of educational sessions for $170. Other additions include a Dealer Boot Camp led by Bob Clements International, focusing on service, sales, and leadership, and the return of the STIHL-sponsored Dealer Breakfast. The show also features high-profile speakers, with HGTV contractor Mike Holmes delivering the opening keynote and media entrepreneur Susan Packard headlining the Women’s Leadership Reception.
Beyond professional development, the event will culminate in a new Paristown Block Party at Old Forester’s Paristown Hall. This closing social event, sponsored by Gravely, features music from the Juicebox Heroes and local fare. While many sessions are included with standard registration, early bird pricing of $30 is available through September 10, after which costs will scale up to $120. Looking further ahead, the event will transition to a biannual rotation between Louisville and Orlando starting in 2029.





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