Morrisons hits 100-store milestone with Vusion digital labels

The implementation utilizes Vusion’s technology, which features a Pick to Light system. By triggering flashing lights on the digital tags, the platform guides online picking teams directly to the correct items, reducing errors and accelerating order fulfillment. Charlotte Rush, Senior Productivity Manager at Morrisons, emphasized that the shift is central to the company’s strategy for enhancing store efficiency.

The deployment follows Vusion’s recognition at the Retail Technology Show’s 2026 Innovation Awards. The company’s EdgeSense AI operating system was selected by a panel of industry experts, including Natalie Berg and Toby Pickard, for its ability to integrate ESLs, AI cameras, and sensors into a single network. Beyond automated pricing, the system assists retailers in managing inventory accuracy and minimizing shrinkage, marking a broader trend toward digital transformation in physical retail spaces.