SJ Grabiec leaves AllSaints for Customer Director role at River Island

In her new capacity, Grabiec oversees growth retention and customer product development, supported by three department heads and their respective technical teams. Reflecting on her departure from AllSaints, where she served most recently as Global Head of Customer, she expressed gratitude for her long-standing professional chapter while noting that the move felt like the right moment for a career evolution.

Grabiec highlighted the distinct energy and internal commitment she has encountered at River Island during her first month. She pointed to the long tenures of existing staff as evidence of a positive work culture, emphasizing that the brand’s internal ambition is palpable. Her focus remains on driving the company’s customer and marketing vision through the operational and technical structures already in place.