The new offering pairs the standard Luna Ultra—which includes a protective cover, a 1/4" thread handle, and a wrist strap—with three specific add-ons: a Mic Air transmitter, a black mist filter, and a dedicated carry bag. Max Richter, co-founder and VP of Marketing at Insta360, noted that the bundle is designed to make the company's hardware ecosystem more approachable for creators who need increased flexibility without committing to a professional-grade package.
The inclusion of the black mist filter allows users to soften highlights and create a cinematic texture, while the Mic Air transmitter provides a direct path to improved audio quality for vlogging and interviews. By positioning this set between the basic standard edition and the more expensive Creator Bundle, Insta360 is targeting casual users who prioritize portability and ease of use. The bundle is currently available for purchase through the Costco website.
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