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iQIYI Launches Third Season of The King of Stand-Up Comedy

Comedy takes center stage in Beijing as iQIYI debuts the third season of its hit franchise, The King of Stand-Up Comedy. The series, which pairs veteran performers with emerging talent from across China, aims to bridge local storytelling with a global audience through simultaneous streaming on iQIYI and iQIYI International.

The production maintains its signature focus on the transformation from everyday life to comedic stardom, featuring a mix of stand-up acts and manzai duos. Since its 2024 debut, the show has become a cornerstone of the platform’s summer schedule, consistently outperforming other variety programs in popularity rankings. The second season, which aired in July 2025, achieved notable cultural impact when a routine regarding airline uniform policies triggered actual policy reviews at several Chinese carriers.

This release underscores a broader strategy at iQIYI to cultivate long-term seasonal intellectual properties. By mirroring the success of established titles like The Rap of China and The Blooming Journey, the platform seeks to solidify its influence in the domestic entertainment market. The third season attempts to capitalize on this momentum, providing a stage for performers to share personal narratives while reinforcing the brand's commitment to high-engagement, original content.

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