Kristin Konefal Brings Organic Artistry to New Pacsun Collection

Developed alongside Pacsun’s design team, the range utilizes organic printmaking techniques paired with digital manipulation. The result is a vibrant assortment of swimwear and graphic tees that translate Konefal’s visual language into accessible fashion. According to the artist, the pieces are designed to evoke the same sense of curiosity found in her canvas work, aiming to encourage deeper engagement with the world through everyday experiences.

Richard Cox, Chief Merchandising Officer at Pacsun, noted that the partnership reflects the retailer’s ongoing commitment to co-creation and the preservation of an artist's specific creative spirit. By integrating these unique perspectives into their contemporary streetwear offerings, the brand seeks to provide its community with more than just clothing, but a narrative-driven aesthetic. The collection is currently available in select stores and online, with individual items priced between $40 and $50.