Subaru Sales Surge 18 Percent in June Led by Forester

The Forester spearheaded the monthly performance with 16,288 units sold, a 43.6 percent increase over June 2025. Close behind, the Crosstrek achieved its best June on record with 16,050 sales, while the Outback saw a significant 32.7 percent rise, moving 14,074 units. Hybrid and electric models also maintained momentum, collectively accounting for more than 20 percent of the total volume.

Jeff Walters, President and Chief Operating Officer at Subaru of America, attributed the results to a combination of vehicle reliability and the company’s community-focused initiatives. Senior Vice President of Sales Troy Poston noted that the diverse lineup, including performance-driven options like the WRX, helped retailers meet shifting consumer demand. Despite the strong monthly gains, year-to-date totals remain slightly down compared to 2025 figures, as the brand continues to navigate a evolving retail landscape across its 640-dealer network.