Too Sweet Cakes to Open Flagship Store at PV Redevelopment

The 1,800-square-foot space, designed in collaboration with Phoenix-based firm House of Form, features a distinct blush facade and a dedicated walk-up window for commuters. While the shop will continue offering the brand's signature croissant doughnuts and specialty cakes, the location introduces an exclusive savory menu. Patrons can expect Roman-style pizza, baguette sandwiches, and salads, complementing a full coffee bar.

Shelbi Geyer launched the brand in Bend, Oregon, in 2016, evolving it from a wholesale operation into a multi-state retail presence. With pastries currently stocked in over 100 wholesale accounts including Black Rock Coffee and Zupan's Markets, the move into the $2 billion PV development marks a significant expansion for the women-owned business. Geyer noted that this site is particularly meaningful as it serves the community her family calls home.