Shoot 360 Scales Tech-Driven Basketball Training Globally

The brand’s expansion includes a significant pilot program with Fitness International, LLC, which repurposes basketball courts within LA Fitness and City Sports Clubs. The first of these converted facilities opened in Hillsboro, Oregon, in May, with additional sites slated for the Seattle and South Bay regions. Beyond the fitness center integration, Shoot 360 has entered new markets including Springfield, Missouri; Saitama, Japan; and Oakville, Ontario.

Craig Moody, founder and president of Shoot 360, noted that the diversity of these formats—ranging from standalone international facilities to integrated gym locations—is fueling sustained demand. Currently, 40 locations remain in various stages of development. To support this growth, the company is prioritizing operational consistency for its franchise partners, overseeing everything from real estate selection to localized marketing.

Technological innovation continues to anchor the brand's competitive strategy. The recent launch of 3-BALL Solo allows players to compete in real-time across the entire network, using live shot feedback to climb global leaderboards. Furthermore, the company reported an 8% increase in female athlete engagement following its March HER Month initiative, which provided targeted clinics and training opportunities to broaden the sport's accessibility. These initiatives are part of a broader push to maintain Shoot 360’s trajectory toward its sixth consecutive record-breaking year for facility openings.