Alex Cooper Scales Back Unwell Network Role Amid Empire Expansion

The shift in Cooper’s participation comes as the Unwell Network navigates a period of significant transition. Despite the absence of its founder on screen, the production continues at a luxury ranch in Canada with a cast of 16 competitors vying for a $250,000 prize. Cooper retains a behind-the-scenes role alongside Matt Kaplan, with whom she has built the media company into an entity recently valued at $500 million following investment from Patrick Whitesell’s WTSL.

This adjustment follows a year of mixed results for the brand. Disney canceled the Unwell-produced series “Love Overboard” after one season, and reports indicate the company has shuttered its beverage division. However, these setbacks have not stalled the broader pipeline. Cooper maintains a robust relationship with Disney, with projects like the Hulu drama “You Deserve To Know” currently in development. As she balances these professional obligations with her personal life, the company faces external scrutiny regarding its internal culture and the leadership style of her husband, Matt Kaplan. Despite allegations involving staff turnover and workplace environment, Cooper continues to emphasize that her career trajectory remains rooted in the intentional, authentic choices she has honed since launching “Call Her Daddy” in 2018.